I am an experienced CX researcher and passionate to understand customer and user journeys to identify opportunities to design better products, services and experiences.
My research philosophy is that "if you only have a hammer, every problem looks like a nail." Therefore, I have both quantitative and qualitative research methods in my toolset, and constantly seek out new ways to expand it even more. I believe that the research problem drives the method, not the other way around.
My research and thought leadership helps decision-makers and policymakers to understand how they can provide better, more inclusive, accessible, and sustainable market- and workplaces. I’m a mixed-methods researcher, using both qualitative and quantitative methods to understand both consumers and organizations.
I approach user and customer research from a DEI perspective. When designing, executing, and analyzing data, I intentionally focus on uncovering insights from segments whose voices are often absent or diluted in research to support best practices in product, service, or experience design that are inclusive, accessible, and equitable. In my academic research, I primarily focus on developing frameworks and studying behavior that advance positive societal change, such as social responsibility and activism.
I am an avid writer and storyteller and have written and collaborated on over 30 publications, including research reports, articles, book chapters, and blogs in both industry and academic outlets. In addition, I regularly present and talk about my research to various stakeholders - whether as part of a meeting, webinar, conference, or podcast.
When I’m not working, I’m actively engaged in my community. I’m a Fellow in the Leadership Lincoln program and currently serve on their "Hot Topics" committee where I create copy and assets to publish and manage these special events on social media and distribute them through press releases. I also serve as the VP of Communications - Website for the Lincoln chapter of the American Marketing Association where I support the communications team through website and event management.
